Creative Marketing Ideas for Small Businesses

If you don't mind getting your hands dirty and appreciate the sense of a job well done, then a cleaning service might just be your perfect opportunity.

How to Start a Cleaning Service

Editor's note: This article was excerpted from our Cleaning Service start-up guide, available from Entrepreneur Bookstore.

If it can get dirty, chances are someone will be willing to pay you to clean it.

And that's why few industries can claim the variety and depth of opportunities that professional cleaning can.

The cleaning industry has two primary market groups: consumer and commercial. The consumer arena consists primarily of residential maid services, along with carpet cleaners, window cleaners and a variety of other cleaning services required on a less-frequent basis. The commercial arena is dominated by janitorial services, which typically provide a wider range of services than maid services, along with other cleaning companies, such as carpet and window cleaners that target businesses rather than individual consumers. While it's recommended that you decide on a niche and concentrate on building a business that will serve your chosen market, it's entirely realistic to expect to be able to serve multiple markets successfully.

Before you leap into the cleaning business, it's important to look at it with 20/20 vision. Though technology has certainly had an impact on cleaning services, this is not a high-tech business. Nor is there any glitz to it. And there will be times when you'll have as much trouble as Rodney Dangerfield getting respect.

But the upside is that you can build an extremely profitable business that will generate revenue very quickly. Most cleaning service businesses can be operated on either a part-time or full-time basis, either from home or from a commercial location. That flexibility gives this industry a strong appeal to a wide range of people with a variety of goals.

Another positive aspect of the industry is that within each category of cleaning businesses are market niches and operating styles that vary tremendously. Salt Lake City janitorial service owner Michael R. says, "We offer a wide range of services to a very limited clientele. We have refined our customer base to a group that we feel we can best serve in a way that will allow us to maintain those customers permanently."


Houghton Mifflin Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Book (Houghton Mifflin)
2011-05-12 16:55:40 by -

Anyone in here into marketing?

Or have any creative ideas about marketing?
I work for a daycare, and we're holding a festival to get a bunch of local small businesses together for a day of family fun.
We've posted on local events calendars, CL, etc. We've got signs up outside of our center, and have also distributed flyers.
Any other ideas? Money is pretty tight, so the less expensive (or free), the better!

2009-10-18 09:47:09 by -------

A new business

There are some creative ideas here, so hopefully that might work.
However, if this is a new business and you have a solid business plan, you might need to invest some start-up capital for just this type of cost. Most new businesses try to start with no money, but sometimes you do need some start-up capital. Maybe a small loan? If you are getting attendance at your seminars, you need to weigh the long-term costs of how much you would need to rent an appropriate space for let's say the first 6 months getting started, the business you get from those seminars would ultimately pay for the space and then several months down the road the seminar itself should cover your rentals

2005-04-05 11:55:15 by Andy21

Marketing advice needed please!!

Hello to everyone. I just found your forum while I was looking for some marketing ideas for a new project that I have just begun working on. Myself (Andy) and a friend, who is a professional voice-over artist for TV and Radio, recently came up with the idea of expanding her work and recording voicemail greetings for businesses. She has done this informally for the past few years and her clients love it because it improves their credibility and competitive edge. Now we are looking to expand this concept formally as a business.
Small businesses always want to impress people and sound larger than they might be

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