Guerrilla marketing ideas for small businesses

8 Guerilla Marketing Tips For Small BusinessesGuerrilla marketing is a term reputedly coined by Jay Conrad Levinson in his book, "Guerrilla Marketing, " first published in 1983. Guerrilla marketing employs unconventional and inventive strategies and tactics to promote and market products and services for minimal cost and maximum return. For small businesses struggling to survive in these difficult economic times, and with the added burden of tight marketing budgets, guerrilla marketing can be an inexpensive way to get people talking about your company, attracting people to your store, or at least writing down your phone number and website address in case they ever need your goods or services.

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The tips offered below are just a few ways to get attention for, and interest in, what you're selling. There's literally no limit on what an inventive person might create to achieve those goals. Let your mind wander creatively and use this list to stimulate additional ideas and marketing tools. (For related reading, see 7 Popular Marketing Techniques For Small Businesses.)

Tried and Traditional T-ShirtsThis is one of the oldest and most successful guerrilla marketing tools. If you buy a half dozen T-shirts, or more if you can afford them, and have them imprinted with your company name you have a good chance of bringing in more business. In smaller, but visible lettering, you can include a phone number, street address and website address. Wear one shirt yourself and pass out the others to people who move about your neighborhood as a way of creating a walking ad for your company.

Tag Your Car or Truck
What you did for your T-shirt, you can do for your car, truck, van, SUV or even your bike. Paint or stencil your company logo and other information on your vehicle and you'll have a traveling billboard.

Flyers in Strategic Places
Find an inexpensive printer, run off an affordable number of single-sheet flyers and deposit them in strategic locales. If you own a book store, you can leave flyers there. You can also leave flyers at your local library or a college or university library. For auto repair shops, leave flyers at a towing company. For restaurants, commuter train stations might be a productive site. Be sure to get permission before leaving flyers. (For related reading on marketing, see A Career Guide For Marketing Majors.)

2009-03-27 15:07:17 by Altman

Ideas for small fun home food business?

For a fun small family business my sister and I want to make a small home food business.
Yes I know about licensing and health inspections.
And yes I know the economy is slow, but we're looking for more of a fun side project to do for fun than something we're going to sweat over.
My question is what are some good food ideas for a small home business?
I personally think big, so I think of doing things we can mail. Cakes, cookies, sweets, food as gifts. Maybe diabetic or vegan or healthier treats.

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