Simple Marketing Ideas for small business

Traditional Marketing So often these days when we think about marketing our small business, we think about finding new customers on the internet. Facebook, Yelp, Google Ads – they all take up an inordinate amount of our attention. But let’s face it, there are plenty of customers out there who will fly under your radar if you focus all of your marketing efforts online. So here are 10 ways to market to your local audience, without relying on the internet:

1.) Sponsor a Local Event

Food festivals, charity motorcycle rides, fundraisers for sick locals – all of these events seek out corporate sponsors. As a sponsor, you will likely see your name on signage and advertising for the event, and will often receive special recognition from the stage and on the event’s website. (SEO gurus will tell you this can be especially valuable for those .org backlinks!) Plus, you garner goodwill from the community and feel good in the process.

2.) Host a Networking Event

Who do you go to when you need an attorney to look over a contract? Or an accountant to advise you about a thorny tax issue? If you’re turning to the internet, you’re doing it wrong. There are local business owners there who you need – and who need your services, too. Host a networking event so you can find one another.

3.) Fish Bowl Giveaway

Have you ever seen one of those fish bowls at a local restaurant? Throw in your business card and you can win a fabulous prize. Well, those little fish bowls are actually used for lead generation. If you’re trying to reach local business owners, put up your own fish bowl and offer your own prize. (Just be sure to ask people to opt-in if you plan to market to them using email later.)

4.) Entree at a Local Restaurant

More than anything, communities come together around food. Ask a local restaurant to name a sandwich or special after your business. An item on the menu named after your company will generate conversation. This works better, of course, if you are a regular and constantly order that entrée.

5.) Team up with a Nonprofit

Are you the go-to person for graphic design or social media or repair work for a non-profit? Your contribution will be noticed, especially if you do work at a discounted or pro bono rate. And remember – the board of directors of most non-profits is made up of local movers and shakers. Doing a good job for them can often mean more – paying – local business.

6.) Get on the Welcome Wagon

Most local areas have a welcome wagon service that takes information about doctors, gyms, home repair services and other local businesses out to new homeowners. Find your local welcome wagon and add some information about your business! Welcome wagon services sometimes also get people to opt-in to emails and provide you with the list – a valuable lead generation resource.

7.) Take Out a YellowPages Ad

Even though Google is now much better about local search, not everybody is a Google Master. When some people need local services, they still turn to the trusty Yellow Pages (or other phone directory.) If you rely on local business, don’t overlook this resource… while it’s still around.


McGraw-Hill One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work
Book (McGraw-Hill)
2003-02-28 18:41:00 by Designer

Designer seeks business partner

I posted this in Community too, for lack of a more biz oriented place. I'm posting here to figuring that there might be some good business people here. Thanks
I have ideas and prototypes for small, simple consumer products.
They are both functional and good looking. I can do what it takes to get a concept into production and onto a truck for delivery. I'd like to stick to doing what I am best at, so I am looking for someone with a good business head, and experience to help me establish a brand, get products onto the market, negotiate licensing, and plan for growth into more complex products

You might also like:

Marketing Ideas For Small Business
Marketing Ideas For Small Business
Small Business Marketing Ideas for …
Small Business Marketing Ideas for …
Marketing Ideas for Small Business …
Marketing Ideas for Small Business …
McGraw-Hill One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company
Book (McGraw-Hill)
Small Business Marketing Ideas - 5 …
Small Business Marketing Ideas - 5 …
Small Business Marketing Ideas …
Small Business Marketing Ideas …
Small Business Marketing Ideas - …
Small Business Marketing Ideas - …

Related posts: