Business Plan for Cleaning Services

CLEANING HOUSEKEEPING JOB - Cleaning Houses

Your cleaning service business plan should discuss not just how you will find customers in the first place, but how you’ll hold on to them and discourage them from switching to another firm. After all, it should be much less expensive to keep a customer than to market and sell to a new one. Some methods of retaining customers involve creating the perception of switching costs; that is, that they will lose money and time when switching to a new cleaning service. Others involve fine-tuning your customer service skills into a customer service system around retention.

Loyalty Program

Creating a loyalty program is a positive way of creating switching costs for your customers. For example, by offering a free cleaning after every 10 cleanings, or some specialty service when certain milestones are missed, your customers will worry about loosing the value they have saved up that is only of use if they stay with your company.

Premium Customer Levels

Another related retention strategy is to reward the frequency of customer cleanings. For example, customers who order cleanings once a week and keep that up, can be offered entry into your “premium customer group”, marketed with a branded name to build interest. You can offer members of this group more leeway to schedule last minute cleanings, reschedule or cancel, additional perks, or priority customer service of some other kind. Clients who are almost at the point of qualifying may push themselves to reach that point in order to get these valuable perks.

Tracking Retention

Simply by tracking the numbers and percentages involved in your customer retention can yield valuable information about what you’re doing right or wrong and how successful new initiatives are over time. Statistics to track may include customer complaints, the average speed of complaint resolution, the percentage of customers in a given month who were using your services last month, 3 months ago, 6 months ago, a year ago, etc, and so on. When your staff is aware of these statistics and is given targets to work towards, the message that customer service and retention is a priority is heard loud and clear.

Want more tips? Here's a related article: How to Start a Cleaning Service

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2010-10-04 00:06:40 by CleaningGuy

Free Cleaning for non-profit Organizations

I have a commercial janitorial company, and in an effort to practice what we preach,"Helping The Community" we are offering free cleaning services to small non-profits in our area.
Right now it's a fresh idea, but my plan is to gather a network of businesses or individuals who provide "Environmentally Friendly"/"Green" products and or services in the DFW area. And set up a way that we can offer our services and or products, to small or maybe struggling non-profit organizations for free or at a very good discount.
So if you have a non-profit and you are in need of some free "commercial cleaning" post here in the forum or visit my website @ ResoluteClean

2005-02-24 19:38:29 by star-dot-star

Thanks for sharing

I am considering starting an industrial cleaning service business.
I have an outline (business plan of sorts, actually), and on it I have future plans to *possibly* expand to offering restoration services, and then maybe get educated in bio clean-up (dead bodies and the mess they make).
Gross, I know. But after spending 15 years fighting for PR, marketing and freelance writing jobs -- and making a pretty good go of it -- I am temporarily retired, taking a time-out and listing several self-employment endeavors.
Anyway, taking on tasks that other people hate is a good way to make a living

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