Social Media Plan for Small Business

HOW TO: Evaluate Your Social Media Plan

A hundred years ago, most businesses were local brick-and-mortars that relied on door-to-door marketing to engage the public. As technology evolved, motion pictures, radio and television opened up new avenues for business marketing, eventually expanding to include direct mail, telemarketing, print advertising, trade shows and e-mail blasts. While these practices have proven successful over the years, many of today’s consumers now view them as intrusive, and have consequently become quite savvy at ignoring traditional marketing attempts.
Enter social media – a Web-based inbound approach to marketing that helps small businesses get found online. The term “social media” refers to various Web sites where people connect, interact and share online. Today, 62% of adults worldwide use some form of social media via computers, smartphones, tablets, game consoles, Internet-enabled TVs, handheld music players and e-readers.
Consider these statistics:

  • One billion people actively use Facebook every month
  • 500, 000 people use Twitter every month
  • Google’s +1 button is used 2+ billion times each day
  • 5 million photos are uploaded to Instagram every hour
  • 3, 600 hours of video are uploaded to YouTube every hour
While social media began as a way to connect friends and family, it has become the norm for all types of businesses – from mom and pop restaurants to high-tech firms – to have a social media presence. The Burson-Marstellar Fortune 100 Social Statistics Report for 2012 shows that:
  • There are more than 10 million social mentions each month of Fortune 100 companies
  • 87% of Fortune 100 companies use social media (Twitter is the most popular)
  • 75% of Fortune 100 companies are on Facebook
  • 50% of Fortune 100 companies have a Google+ account
  • 25% of Fortune 100 companies have a Pinterest account
  • Each corporate YouTube channel averages 2 million views
You don’t have to be a Fortune 100 company to take advantage of social media, but as the statistics demonstrate, today’s businesses are actively using social media. Coupled with the sheer number of people who actively participate in online social communities, it becomes difficult for small businesses to defend a stance against joining the social media movement.
As social media continues to change the way people communicate, it has become an increasingly important tool for small businesses. As Hannah Twigg, Digital Producer with The Program, explains, “Social media allows [small businesses] to have direct communication with their customers, with the potential to transform [the business] into a virtual sales team.” With so many people engaging in social media, it is difficult to ignore its potential to help businesses reach out to new and existing clients. Twigg affirms, “When it comes to recommendations for products and services, people trust other people they know far more than any sophisticated marketing campaign. The more ‘fans’ you create, the more ‘likes’ you motivate and the more ‘shares’ you inspire. As others in your customers’ circles observe what their friends and relatives promote, they will follow suit.”
Small businesses can implement social media strategies to reach and engage existing and potential clients, while spreading the word about their products and services. In today’s connected world, where customers research purchases online and seek recommendations from friends and family, it is in the best interest of most small businesses to have a vibrant and interactive social media presence. Here, we will review the various social media platforms, and explain how to implement a small business social media strategy.
Entrepreneur Press Start Your Own Business, Fifth Edition: The Only Start-Up Book You'll Ever Need
Book (Entrepreneur Press)
2012-08-08 09:23:03 by gds1958

Marketing Ideas for start-up tax business?

I am taking early retirement from the corporate world at the end of the year and plan to start a small seasonal tax return preparation business to supplement my retirement income and to stay connected with the professional world. I'm a CPA and my work experience is in accounting and tax. As such, I feel completely comfortable that I can provide a quality service. In fact, I've been providing tax services for about 20 clients (largely friends and family) on the side for several years and will be looking to build on that. However, having worked in a corporate environment (as opposed to an accounting firm), I don't have much experience in marketing my services

2012-01-30 22:38:25 by FWLittle

Great Business Opportunity Ads

The terms you should know for investors are:
venture capitalists, angel investors, silent
partners, partners, investors, bank lending
officers, gamblers, philanthropists and business opportunity principals. Professional investors require professional approaches to investment pitches. The SBA (Small Business Bureau) can guide you on how to develop a
'business plan' (a most formal document). Savvy investors will require you display a business plan or be able to talk one. Speculation does not imply stupidity. Other avenues yielding investors come from university/college business administration contacts, the placing of media classified ads (NY Times, Wall Street Journal) or from daily social or business associations

2012-03-22 15:13:31 by GodAlmighty

The Libertarian Conspiracy

Isn't it perfect timing that when the public is finally starting to see how corrupt and destructive corporations are towards our government and our way of life, a new movement, libertarianism, suddenly springs up into the forefront of politics, proclaiming that it's movement is based on freedom, individuality, and upholding the constitution.
Behind this mask, regulation is destroyed and social programs are slaughtered so that private companies can take over unabated, and conglomerate leaving any hope of a successful small business in the dust.
The perfect part of the "plan" is that a fair amount of people, having seen their basic rights of privacy and freedom taken away for the last decade, will see this movement as a messiah leading them to a new land where their rights will...

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