Service Business Marketing

Service Business Marketing Professionals — Great Websites aren t

Maintaining strong customer relationships is the key to creating a strong campaign.

Most Americans can't get through a single week without purchasing a service from a small business. Whether they're visiting the neighborhood car wash, having an office painted, or getting a home refrigerator repaired, they need the services of a local entrepreneur. It's the local, one-to-one aspect of service marketing that makes it so different from marketing the average product. The very word "service" implies a more personal interaction. And if your company is all about providing a great service, a marketing campaign that builds relationships is essential to your success.

1. Let customers know you.
Good relationships are built on trust. So it's natural that customers want to learn as much as they can about your company and the people that stand behind it. Women shoppers, in particular, look for deeper information when deciding on which company or service to choose, and the vast majority of both male and female shoppers do research on the web before making a purchase. Having a company website is a smart and affordable way to convey in-depth information about your service business.

Use any of the major hosting companies to create your own site using the site building wizards. Showcase your service benefits on the main page, just as you would in an effective company brochure. Include your company's story, photos, staff bios and affiliations. And show how well your company delivers on its promises by providing testimonials, case histories or work samples.

2. Compete based on value.
What will make customers or clients select your company vs. your competitor's? Most choose the service provider that offers the greatest value for their money. In many competitive markets, there's price parity among the principal players. So the best way to win business is not to cut your prices or rates, but instead add products or services that elevate your offer--making it too good to resist. This is called "bundling."

Take time to develop a service bundle that you know will appeal to your best prospects. You may need to test various offers until you find a winning combination; then modify your offer periodically to keep your incentives fresh.


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2008-10-09 10:41:36 by MarketingCzarina

New Category Suggestion -- Business Services

I would LOVE to see a "Business Services" section for people like me - consultants marketing a service to small and upstart businesses. Aside from my professional interest in this topic, I personally was just looking to place an ad looking for a merchandiser for a retail store and I'm not sure where to post it. Business Services could cover a lot of territory.

2009-09-30 09:34:01 by dennes777

Business Services

Would like to create a "Business Service" area for specialists who were laid off who have talents that a small business could use.
Such as..
Human Resources
Legal
Payroll & Accounting
Selling
Marketing
Short term projects
.....I am unemployed and tired of responding to Want Ads that are not legitimate employers. I am sure others feel the same way.

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