Social Media Software for Small Business

The Top 5 Social Media Management Tools for Small BusinessManaging your company’s social media presence is becoming an increasingly complex task. Small-business owners who used to rely on Twitter to post updates to LinkedIn,for instance,no longer have that option.

Fortunately,other tools allow you to manage your business’s assorted social media accounts from a single dashboard. We've selected the top five that are specifically geared toward small business. To make our list,each tool had to meet several criteria.

  • Affordability: The tool is either free or priced low enough to meet the budget of a one- or two-person business.
  • Scalability: The tool grows with your company's needs,even if you start with just one or two accounts.The Top 5 Social Media Management Tools for Small Business
  • Support for Facebook,LinkedIn,and Twitter: If a social media management tool doesn’t post to all three networks,it’s dead to most small businesses.
  • Update posting assistance: The tool allows you to schedule posts in advance.

HootSuite

HootSuite's dashboard makes your social media profiles easy to navigate.If you've been around social media for any period of time,you've probably used HootSuite,the tool of choice for many social media professionals and small businesses. But the limitations of the free version (it supports only one user and five social profiles,for instance) mean that most businesses will grow to the point where the free version is no longer acceptable. Although HootSuite seems to have dealt with this problem by providing the option to upgrade to HootSuite Pro for unlimited profiles and more features,it's worthwhile to look around at other alternatives once your business starts demanding too much of HootSuite.

The free version does the job for microbusinesses with the standard Facebook,LinkedIn,and Twitter accounts to update,and HootSuite Pro will work for small businesses that don't need to support more than two users.If you find yourself needing more-robust analytics and other features,it's time to upgrade to another tool.

Cost: HootSuite is free for one user and up to five social profiles. HootSuite Pro,priced at $10 per month,includes two user accounts,unlimited social profiles,and other premium features. Larger businesses should check out HootSuite Enterprise.

VerticalResponse

VerticalResponse lets you create single posts,email messages,and campaigns,and it ties the analytics for everything together.VerticalResponse launched VerticalResponse Social as a complete service for the small-business professional. It marries email and social media campaigns in a way that other tools aimed at small businesses do not. Usually people regard email and social media as separate islands,but bringing them together under the umbrella of one online marketing campaign makes much more sense. VerticalResponse tailors its products to the harried small-business person who knows how to run a company but is far from being a social media expert.


2013-01-26 00:09:16 by Toadstool

I dislike the lack of design...

...and like that the hobbyists have given me so many free software options.
Over the New Year I exchanged greeting with a colleague & friend from 30 years ago who told me the logistics system we designed and developed using structured and object oriented techniques 25 years ago is still in use in the UK and considered by the mainland Europe HQ as still the best in the global organisation. We involved the users in every step of design, did detailed walkthrough on paper before coding and I even had the team leads work in their Business areas of pricing, marketing, ordering, warehousing (with two getting certificated on fork lift trucks)

2008-10-06 07:28:23 by justsomethoughts

Some sites to try

ELance I think is still out there
Linked In is a MUST - they've added some good features now - Get on there, note that you're a consultant or free lance programmer or whatever. Then ask and answer some of the questions that can be posted - start to position yourself as an expert - you get what you give - so the more assistance you "give", the better. Also, they have groups you can join and those are very helpful to request assistance from as well as offer help.
Check out Social Media. Facebook is obvious - but there are thousands of others for every interest possible - start with Shel Israel, Jeremiah Owyang and then follow who they follow and follow their links - go to some of the seminars - join the conversation

2001-11-08 14:26:54 by MarrsPiece

AN OVERVIEW OF THE WAR ON TERRORISM

AN OVERVIEW OF THE WAR ON TERRORISM
by Jim Marrs ( cannot drive out hate; only love can do that.”
Dr. Martin Luther King Jr.
“Those who do not learn from history are doomed to repeat it.”
Philosopher George Santayana
'We are not afraid to entrust the American people with unpleasant facts, foreign ideas, alien philosophies and competitive values. For a nation that is afraid to let its people judge the truth and falsehood in an open market is a nation that is afraid of its people.'
President John F. Kennedy
Americans are now beginning to pay the price for sleeping through history classes, ignoring important information in the alternative media and neglecting to participate in their own political process.
They find themselves in a new war --- the War on...

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