Social Media Solutions for Small Businesses

Blog — Carver Consulting

VerticalResponse survey finds 66% of small businesses spending more time, money

SAN FRANCISCO – October 31, 2012 – VerticalResponse, a leading provider of self-service marketing solutions for small businesses and non-profits including email marketing, social media marketing and event marketing, today announced the results of an exclusive survey on how much time and money small businesses spend on social media.

The company surveyed 462 small businesses on how much time they spend on social media activities, including finding and sharing content on popular social networks and blogging, and what tasks take the most time. VerticalResponse also inquired about marketing budgets.

The data are compiled in a social media infographic (with social sharing enabled and embed code) and reported below.

“Our survey confirms that small businesses are understanding the value of social media, ” said Janine Popick, VerticalResponse CEO/founder. “They’re spending more time doing it, and investing more money into it at a faster rate. But the extra work will likely lead to time management issues, especially for the small business owner who’s handling social media on top of all the other responsibilities of running a company. This implies that small businesses are in need of tactics and tools now to help them save time.”

The survey results suggest the following four conclusions:

1. Small businesses are spending more time on social media, but many are struggling with the added workload.

Sixty-six percent (or two-thirds) reported spending more time on social media than they did a year ago. Forty-three percent of respondents spend six or more hours per week on social media activities for their business. (Twenty-five percent spend six to 10 hours per week, and 18 percent spend 11 or more hours per week.)

Among respondents who are CEOs/owners/proprietors of their own companies, approximately one-third said they’d rather spend less time on social media, suggesting they preferred focusing their time on other activities to grow their business. Thirty-seven percent spend six or more hours per week on social media for their companies.

2. Small businesses are focusing on Facebook and Twitter, while adoption of Pinterest and Google+ remains slow.

Facebook is still king, with 90 percent of small businesses surveyed active on the social network. Nearly 70 percent are on Twitter, while half (50 percent) are on LinkedIn. In comparison, only 32 percent are on Google+ and 29 percent are on Pinterest.

Approximately one-third of respondents are publishing to their social networks every day: Thirty-two percent post to Facebook at least once per day, while 29 percent tweet on Twitter at least once per day.

3. Small businesses are realizing the value of content – but, again, time is an issue.

More than half (55 percent) of small businesses surveyed have a blog. Of those, 43 percent publish a blog post at least once a week. Nearly half (45 percent) spend one to three hours to create one post, while 16 percent spend more than three hours.

So, nearly half of those who blog spend up to three hours per blog post on at least a weekly basis – time that, prior to having a blog, would have been used on other business activities. This suggests that small businesses are recognizing the increasing importance of generating content for social media, over other business activities.


Harvard Business Review Press The Solution Revolution: How Business, Government, and Social Enterprises Are Teaming Up to Solve Society's Toughest Problems
Book (Harvard Business Review Press)
2002-01-09 09:44:02 by justyouraveragecitizen

How About Propaganda?

The propaganda model revisited
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by Edward S. Herman
In Manufacturing Consent: The Political Economy of the Mass Media (Pantheon, 1988) Noam Chomsky and I put forward a 'propaganda model' as a framework for analyzing and understanding how the mainstream U.S. media work and why they perform as they do. We had long been impressed with the regularity with which the media operate within restricted assumptions, depend heavily and uncritically on elite information sources, and participate in propaganda campaigns helpful to elite interests. In trying to explain why they do this we looked for structural factors as the only possible root of systematic behavior and performance patterns

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